Japanese electronics firm, Akai has announced its entry into the Mobile Handset segment in India with the launch of 10 exciting new models in the dual SIM (GSM+GSM) category. Akai mobile phones are available at affordable prices ranging from Rs.1895 to Rs. 7995 that will attract customers in all segments with a special focus on youth. At present, 8000 stores are available in the country and its target is to increase to 20,000 outlets at the end of September 2010.
Through Global Brands Enterprise Solutions Pvt. Ltd, AKAI mobile phones will be sold in India. AKAI handsets contain features like Dual SIM, full 3-D touch interface, Wi-Fi, long battery life, expandable memory, large high resolution QVGA display, an FM radio including recording, compatible with social networking sites, high definition video recording, e-book compatibility and others. With these features, AKAI handsets are easy to use, and look stylish.
Different products, which are ROHS compliance for consumer safety and come equipped with pre-friendly features to complement the overall positioning of the brand of high quality products at smart prices, will be offered by AKAI. In India, company contains 465 service centers, in which, 218 service centers are devoted to the mobile phone service back up, right from basic servicing to component level repair.
Substantial initial investment will be required by AKAI Mobiles and they will launch its level 4 service centers in Gurgaon. Through the most experienced and devoted sales and product teams in the industry, AKAI India is determined to settle in the Indian mobile handset space. In the area, where local brands have not focused, Company looks after the service and has invested heavily in setting up a complete service network across India. “The company will launch 3G models by the end of this year,” Dhabhai said, adding that its handsets are undergoing trials.
Managing director of Akai India, Mr. Pranay Dhabhai said, "AKAI is the first dual SIM-based platform which is currently dominated by local Indian brands.” And "We have a range of phones that will meet the requirements of all segments of consumers across the categories. With a legacy of more than eight decades of expertise in the consumer electronics industry, AKAI is known worldwide for its value-driven Japanese technology and design in verticals. We hope to one prominent player in the RS has become. 700 billion mobile handset will in the market in the coming years.”
"With AKAI mobile phones now available in India and with our global expertise and knowledge of Indian consumer needs, we will give a difficult time not only to the Indian brands dominate the dual SIM segment, but the other Multi National brands dominate the Indian mobile industry, " he added, "The characteristics that were previously limited to high-end models of the global mobile phone brands are now available on mobile phones AKAI at affordable prices, making them more accessible to consumers especially the youth".
AKAI Mobile available in 10 Models:
- Dual Sim (GSM+GSM)
- Multimedia Series
Akai Mobile Phone Features:
- Long Battery Life
- Memory Card Slot
- QVGA Display Screen
- 3-D user interface
- Easy to use, stylish, and feature packed
- Wireless FM Radio wit Recording
- Quick access to social networking sites
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