Bajaj Auto has launched a new Experiential Website www.mypulsar.com for its flagship motorcycle brand Pulsar. It is India's first website that completely shot in video. The website is uniquely designed in 3D video version that takes the visitor’s virtual experience of the brand to the next level. The website brings unique experience to users by using the latest in video and web technology.

Screenshot of www.mypulsar.com

For Pulsar fans, the website features an exclusive section that contains video tutorials on stunting, membership to an exclusive Pulsar club and few other interesting activities. Bajaj Auto’s all range of Pulsar bikes has been presented in a very special and interesting way. Besides focusing on the traditional media like TV and print advertising, Bajaj Auto has been focusing on interactive and experimental platforms in the recent past to ensure that the consumer gets the feel of the brand and its products.

When you start to browse www.mypulsar.com website, it will begins with the Pulsar220 F will come from the side of road and will stop with the entire Pulsar range. The video includes all pulsar lineups like Pulsar 135LS, 150, 180, 220F and 220 that performing various stunts and at the last gives you the view from different angles. The entire idea has been executed by Bajaj in a good manner.

When you click on any of pulsar model that have presented in the site, it will do stunt for you. By using left and right icon, you can drag the bike. In this website, Pulsar mania is most important section, where you will get stunt guide and learn how to do various stunts. You can upload your pulsar picture from Pulsar wall. In the garage subsection, find the wallpapers; video’s, cutting edge applications and pulsar game (play this game is really fun). You will also get update about TV programs and other events of pulsar stunt mania from sub section stun mania.

In 2001, Bajaj Auto first launched the Pulsar and few years later it has launched the Digital Twinspark Technology ignition (DTS-i) and Bajaj has got patent for this technology. In the past days, Bajaj offered Pulsar in 150 cc and 180 cc and now Pulsar models has been offered by Bajaj in 135 cc, 150 cc, 180 cc and 220 cc.

Upon the digital front, Pulsar is one of the most active bike brands in India. In a social networking website, facebook on www.facebook.com/mypulsar, pulsar has more than 1 lakh fans and growing daily. In a youtube, Bajaj owns pulsarmaniacs channel, www.youtube.com/user/pulsarmaniacs, which includes a many videos that has been rated as the best Pulsar videos from India.

Mr. Milind Bade, GM Marketing of two-wheeler section of Bajaj Auto Ltd, commented that "the genesis for this website was to analyze what is being done world over by automotive and youth brands and take it to the next level. He added that this brings not only cutting edge design, technology and presentation but also an experience that a visitor can never forget."

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