Social networking has become much popular nowadays in all age people. Simply, social networking categorizes people into some specific groups for example a neighborhood subdivision or small bucolic communities. It is the structure of social relations among people, who share something like their political leaning, ideas, activities, events, and interests within their individual networks as well as make friends. It gives ability to their members to connect and create networks freely. Every day it is used by numerous people to chat, play games and connect with friends, family and strangers.

Individuals use social networking site very easily by creating an account and entering basic profile information including personal, pictures, blog entries, video, podcasts and music clips. Then people can share their information directly with their friends, family members, colleagues, etc and able to contact unknown people by this online network. Orkut, Facebook, Bharatstudent, hi5, ibibo, Myspace, Linkedin, Bigadda, Tagged and Twitter are some most famous social networking sites in India. By joining with the social networking site, individuals can interact with their close friends if they are already member of the site and also make others friends. It provides ability to find news and links relevant to your interests. It is the best place to meet people with similar interests as well as large number of small business owners, artists, actors, musicians.

Social Networking Sites benefits:

1, Person can keep in touch with their childhood friends, college and class mates, colleagues and relatives. They can also access new friends and connect with same interest people. People get chance to find long lost friends, alumni, and family members. Many people also establish life’s main relation by connecting with social networking sites.

2, Person can send and receive messages, also upload photos and videos of their special moments. They can share information, discuss on different topics and exchange files and pictures. You can meet and know variety of people, who differ in geographical and cultural way. Create group of contacts and chat with number of people at the same time.

3, If you do not want to see your photo, message and any other information by other people who are not added in your contact list, then you can block information and make it available only to those you select to be able to view what you have posted.

4, Some social networking sites like linked-in, twitter, etc also gives career advantage. Get some best job offers by posting information about your qualification and history about your work experience. On professional social networking site, you can connect and communicate with people working in specific fields of interest.

5, Some professional social networking site including Twitter, Facebook, MySpace, LinkedIn, etc helps business owners, online marketers & enterprises to reach potential customers with very low budget. By connecting with site, you can promote your business through internet to worldwide customers in very short-time and also grow business success & building company brand. It is most effective way to enhance your brand online.

6, By connecting with right person in social networks and following the right person in Twitter, you can get latest news about business, technology, entertainment, sports that are occurring all over the world.  

7, Some social networking provide advertising functions to its subscribers, so students make plan “party” for an upcoming event. To advertise as a student organization, club, Greek chapter, team, facebook is one of the best ways.

8, Internet becomes easier for timid people who are not open with other people. Using social networking sites, shy people can become a master to establish contacts. It assists introverts to become extroverts within very short time period & helps them to meet people.

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