Yamaha is planning to grasp the Indian scooter market with the launch of three new scooters - 50 cc Neo, 115cc Fino and 135cc Spark. Get features, specs and price review of Yamaha Fino 115cc Scooter.
Japanese two-wheeler manufacturer, Yamaha announced that it is planning to introduce Yamaha scooters in the Indian market in the sideline of Auto Expo 2010 at New Delhi. Yamaha Motor Company, Japan is one of the largest gearless scooter makers of world with a wide range of scooters starting from 50 cc to 500 cc, has started viability studies for introducing its scooters in India.
To measure the market response, Yamaha has made available three scooters such as 50 cc Neo, 115cc Fino and 135cc Spark across selected dealers in India. Honda’s Aviator, Dio, Activa and TVS’s Scooty pep will the competitors of Yamaha, in the helix of 50 to 135cc range segment. While Bajaj has exited from the scooter market but other potential manufacturer’s such as Mahindra and Mahindra are entering in this segment.
Yamaha Fino 115cc Scooter has to compete against Hero Honda pleasure, TVS scooty and Activa which are veterans in the non-male bike segment, as soon as the first production of it hits on the road. Yamaha will have to focus on style, power and trend besides the pricing in order to displace the front runner Honda Activa, which enjoys 55% market share in this segment. Since last two fiscal years and the stiff competition ahead it will be good time for people to twit with the growing market of scooter.
Yamaha has to focus on its model's power and style along with the Price to compete with its rivals. At present, a market share of 55% is enjoyed by the Honda Activa, which is undoubtedly going to be the strongest competitor for the Yamaha's scooter. At present, this is the best time for the company to launch its new scooters to the market due to the demands of the public are at its peak at this time.
As per the Financial Express financial daily, while the 49.2 cc Neo contains an air-cooled engine, a 115 cc four-stroke, air-cooled engine is working in the Fino, and a liquid-cooled, 135cc four-stroke engine is sported in Spark that are offered in both geared and gearless avatars. In India it will be launched soon but in Thai market, it’s all the models are already sold.
Pankaj Dubey, India Yamaha Motor National Business Head said, “We are studying the market to enter the scooter segment, but we have not finalized the product line yet. However, one thing is sure that we will launch scooters in India.” He added, “The feasibility study is mostly focusing on the model to be introduced and possible Time to Market of the product in the country, and the feasibility study is expected to complete by mid of 2010.”
He said, in addition that the company is also evaluating whether Yamaha would focus on premium or mass market product, "We are evaluating whether a model from our existing global scooter portfolio will be launched here or a completely new product will be developed for the Indian market.” Yukimine Tsuji, CEO of India Yamaha Motors, told reporters very recently, “India has 1.2-million units a year scooter market, it has a huge potential. So, we are looking to enter the space. We will launch a scooter sometime soon.”
Though Tsuji did not disclose any deadline for launching the scooter, but company sources said, at the earliest, it should roll out its scooter to enhance its market-share in the two-wheeler market.
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